Need to know: the top stories for Asia comms, media and marketing pros on Tuesday, 01/12/15

Cyber security PR threat; Nike disappointed at Seb Coe's departure; Brand transparency research; No bear market in China; Why Black Friday bombed in the UK.

Cyber security - the comms issue that isn't talked about

Cyber security is an ever-growing threat in Asia's with multiple attacks and breaches occurring all the time. Many brands in the region loathe talking about it publicly, but PR agencies are helping change this attitude as reputation becomes a heavy price to pay for silence

Nike 'disappointed' as Coe cuts brand ties

IAAF president Sebastian Coe has decided to step down from his £100,000 role with Nike, amid claims of a conflict of interest.

Consumers value brand transparency above cost, research finds

Consumers attach more importance to a brand's values and how management behaves than its new products or innovations, according to a report by FleishmanHillard.

Don't be fooled by China's bear trap

Many pundits have suggested that Chinese stocks are in a new bull market, having rallied 20 percent off their bear-market lows.

A bluffer's guide guide to the Paris climate talks

The COP21 pow-wow in Paris is being billed as bigger than Kyoto and Copenhagen and "yet another" last chance to save the world from cataclysmic environmental climate change on the planet.

The signs markets are missing on a Fed rate hike

This week, markets are expecting to see clear signs of the Fed's imminent interest rate increase. That may well happen, but there is nothing in the Fed's current policy stance to suggest the preparation of such a move.

Why Black Friday isn’t a big hit outside the US

The apparent poor turnout for Black Friday in the U.K. this year may be because some traditional retailers don't know how to manage the new landscape, according to the former chief executive of Tesco, one of the world's biggest retailers.

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