Need to know: the top stories for Asia comms, media and marketing pros on Monday, 30.11.2015

PR agencies holding their own; Japan-Western media hook-ups; IMF meets about the yuan; Brazil struggles and India's property market over-heats.

Top PR agencies hold own against other marketing disciplines, but independents struggle for margins

UK independents grew faster than the group-owned agencies this year but were less effective at converting that income into profits. However, the industry enjoyed solid growth overall and performed well compared with other marketing disciplines.

Patience and prgamatism key to Japan-Western media partnerships

The scale of recent Japanese acquisitions of Western media properties has been met with surprise among international investors.

The IMF, the SDR and the yuan explained

The International Monetary Fund's (IMF) Executive Board meets on Monday to discuss a staff proposal to include China's yuan, or renminbi as it's also known, in an exclusive group of currencies that make up the basket of the IMF's Special Drawing Rights (SDR).

Emerging markets: Why the ‘bottom is in’ for this fallen star

It's been a tough year for emerging markets. The exchange-traded fund for emerging markets, the EEM, has swooned nearly 14 percent in 2015 as a strong U.S. dollar and a slowing global economy have put pressure on many stocks worldwide.

Death of retail ‘greatly exaggerated’: Macy’s CEO

With more shopping shifting to mobile devices, is the in-store shopping experience under threat?

India: What happens when a property market is just too hot?

Despite the odd celebrity or billionaire shelling out top dollar for a prized piece of property, Mumbai's property market is ailing, as it pays the price of having just too big a boom.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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