Blackmores picks Brand New Solutions as PR agency for Australian Open

Vitamin and health supplements company Blackmores has hired boutique agency Brand New Solution as PR lead for its sponsorship of the upcoming Australian Open tennis tournament.

Rafael Nadal at the Australian Open
Rafael Nadal at the Australian Open

Sydney-based Brand New Solutions specialises in preventive health and wellness PR and content marketing.

The agency has worked with Blackmore on previous projects, including its ‘Be a Well Being’ rebranding campaign and the launch of Blackmore’s Superfoods range.

Blackmore’s sponsorship of the Australian Open seeks to drive better brand engagement with a younger, health-conscious audience and Brand New Solutions will be responsible for the communications strategy.

The firm will also advise on securing Blackmore’s position in the health and nutrition market.

Blackmores has signed a four-year sponsorship deal with the Australian Open, and Brand New Solutions is currently working on the 2016 event alone. 

"We are honoured to be working with Blackmores, Australia’s most trusted vitamins and supplements company." said Gill Fish, founding director of Brand New Solutions.

"We plan to leverage our deep wellness communications experience through a smart PR & content marketing strategy to further drive consumer engagement for Blackmores and the health and wellbeing category."

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