Shine Communications lands consumer PR brief with Weight Watchers

Weight loss programme Weight Watchers has appointed Shine Communications on an initial 12-month contract, following a four-way pitch.

The agency will work on a brand reappraisal for the client, and target bloggers and media through press office work.

Shine managing director Lawrence Collis said: "Weight Watchers is one of the world’s most recognisable lifestyle and healthy eating brands so we’re delighted to add them to our growing portfolio of clients."

Weight Watchers was founded in New York in the 1960s. The brand now operates in 20 markets globally, and it has more than 6,000 UK groups.

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