The 5 stories PR pros need to know on Monday morning, 11.23.2015

Belgian Twitter users' cute response to police request for radio silence; Walmart moves Cyber Monday sales up a day; Pfizer, Allergan announce landmark deal; Rubio debuts first national TV ad; Latest Trump comments astonish.

Leading Monday’s news cycle: Raids in Belgium
Belgian authorities have arrested 16 people in connection with the terrorist attacks in Paris. On a lighter note, after being asked to maintain radio silence during police operations, local Twitter users responded with images of kittens. In Paris today, British Prime Minister David Cameron pledged his country’s help in the fight against the Islamic State.

Walmart preps for ‘Cyber Sunday’
Walmart is planning to bump its Cyber Monday sales up a few hours to 8 pm EST on Sunday night. The reason: more consumers have high-speed Internet connections at home and don’t have to wait until they go back to work on Monday to take advantage of deals. Here’s what other brands have in store for the holiday season.

Pfizer, Allergan to tie the knot
Pfizer and Allergan said Monday that they’ve agreed to a $150 billion merger deal. The acquisition will create the world’s largest pharmaceutical company, but also allow Pfizer to move its headquarters overseas to avoid taxes.

In other merger news…
Private equity firm CVC Capital Partners and Canada Pension Plan Investment Board are near a deal to buy Petco for $4.7 billion. Petco reportedly also considered combining with bigger rival Petsmart, which was taken private earlier this year.

Rubio debuts first TV ads
Marco Rubio is running his first national TV ad. The spot warns, "What happened in Paris could happen here." Donald Trump’s comments that he saw thousands of people in New Jersey celebrating 9-11 drew anger and disbelief this weekend. 

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