Nissan hires Ford's Kristina Adamski as comms director

She will join Nissan on December 1 and report to Nissan North America corporate comms VP David Reuter.

NASHVILLE, TN: Nissan has hired Ford Motor comms manager Kristina Adamski as director of group communications for its North American division.

She will join Nissan on December 1, based at its North American headquarters in Franklin, Tennessee. Adamski will report to Nissan North America corporate comms VP David Reuter. She will replace Travis Parman, who is on a foreign service assignment with Renault, Nissan’s alliance partner.

Adamski’s responsibilities will include managing the company’s corporate, manufacturing, labor and policy communications, as well as multicultural and crisis comms and CSR.

She will be tasked with telling Nissan’s story of "investment, growth, and success in North America," the company said in a statement.

Adamski will oversee 15 staffers at Nissan.

"It’s an exciting time to be part of Nissan North America as they continue to grow their market share and focus on new products in the market," she said. "It’s a great time to shape the brand and the story around Nissan to customers across the North American market."

Ford safety communications manager Kelli Felker is moving into Adamski’s role.

Adamski most recently led global manufacturing and labor communications at Ford, overseeing comms efforts for manufacturing facilities and hourly workers around the world. She had been in that role since September 2012, according to her LinkedIn profile.

Before that, Adamski worked for Weber Shandwick for eight years in various roles such as account director and group manager. At the firm, she led projects for client General Motors in the US and China and served on a three-year assignment in Shanghai.

This story was updated on November 23 with comment from Adamski.

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