Rogers & Cowan names Mark Owens CEO

He succeeds former CEO Thomas Tardio, who departed the agency earlier this year to join social software provider Socialtext as chairman.

LOS ANGELES: Rogers & Cowan has tapped Corbis Entertainment chief revenue officer Mark Owens as its CEO.

Owens is succeeding former CEO Thomas Tardio, who departed Rogers & Cowan earlier this year to join social software provider Socialtext as chairman. Tardio worked at Rogers & Cowan for 27 years.

The firm’s executive team has been collaboratively leading the agency since Tardio departed.

Owens started working in the role on Wednesday. He is reporting to Rick Dudley, chairman and CEO of Octagon Sports and Entertainment Group.

"The world of paid media, earned media, social, and owned media is blurring faster because of tech, and I very much look forward to making Rogers & Cowan a bigger part of the marketing mix of global brands," Owens said. "Rogers & Cowan has had a strong reputation in entertainment from personalities, representing content providers, and working with music and gaming companies. I am going to add an emphasis on the brand intersection because of my experience and skill set over the past 20 years."  

Owens only started his most recent role as chief revenue officer at Corbis, a Bill Gates-owned digital content, entertainment, and licensing company, earlier this year, according to his LinkedIn account. Previously, he was president of NMA Group, which was acquired by Corbis in 2012, for five years.

While at Corbis, Owens was responsible for driving efforts to connect global brands and the entertainment industry through strategic brand integration, according to a statement from Rogers & Cowan. He was responsible for Corbis’ media, entertainment, and images businesses, and helped develop its first global brand integration technology  platform BEN, short for Branded Entertainment Network.

Owens oversaw work for brands such as General Motors, Heineken, Microsoft, AOL/Huffington Post, and AMI Media while at Corbis.

Earlier in his career, Owens served as MD at Ketchum and EVP at Davie Brown Entertainment.

Rogers & Cowan is part of the Octagon Sports and Entertainment Network within Interpublic Group.

This story was updated on November 4 with comment from Owens.

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