NEW YORK: PRWeek US editor-in-chief Steve Barrett is taking on the role of editorial director of PRWeek Global in addition to his current role as editor-in-chief of PRWeek US.
Barrett’s remit is to oversee the development of PRWeek’s collaborative, global editorial products, and to pursue opportunities and partnerships to bring the PRWeek brand to new regions.
He joined PRWeek parent company Haymarket Media Group in 1999 and since then has edited numerous brands across the marketing, communications, and public sector divisions of the company.
Before he entered journalism, Barrett was sales and marketing director of UK-based digital media agency Brand New Media, whose clients included HJHeinz and Barr Soft Drinks.
"Given Steve’s prior experience as global online editor for Revolution, and editorial leadership role on Media Week, and his five-year tenure at the head of PRWeek US, he is the ideal individual to drive the brand’s development in new markets," said Julia Hood, global brand director of PRWeek, who Barrett will continue to report to in his new role.
Danny Rogers, editor-in-chief of PRWeek UK and editor-in-chief of Brand Republic Group, will drive the formation of a new global advisory board focused on the evolving role of PR in the midst of diversified marketing channels.
"As a former editor of the Campaign and Marketing brands in the Haymarket portfolio, Danny brings deep knowledge to this critical role," added Hood.
His focus will be to develop new content that provides insights and perspective on the changing nature of the brand PR function, and the capabilities of the agencies that support it.
Rogers’ new book, Campaigns that Shook the World: The Evolution of Public Relations, provides an array of case studies that deliver on this theme.
Gary Scattergood, who has served as editor of PRWeek in Asia recently took an expanded role as head of content across both PRWeek Asia and Campaign Asia-Pacific. Faaez Samadi has joined Haymarket as PRWeek Asia editor from his previous position as deputy editor at legal and business title Global Competition Review.
"The PR industry is growing quickly around the world, and we are here to chronicle its development and challenges," said Barrett. "We have a stellar global editorial team at PRWeek and, when you ally that to Haymarket’s unmatched portfolio of other titles in the marcomms sector, you have a uniquely compelling content proposition."
PRWeek launched on a global platform 18 months ago. This year’s Global Agency Business Report was a true collaboration across PRWeek’s three main regions, and was followed quickly by a comprehensive Global PowerBook.
The second annual PRWeek Global Awards, as well as the PR360 conference, took place in London in April this year, focused on the power of PR to deliver business results across regions. The PR360 Global Summit & Awards is set for London again in April 2016.
Haymarket’s other marketing and communications sector titles include advertising bible Campaign - which operates in markets including the UK, US, Asia, India, and Turkey - Marketing, Media Week, DMNews, MM&M, and The Hub.