Wearnes Automotive, Singapore’s official dealer of Aston Martin cars, today announced it has appointed PR Communications as its comms agency for the country.
Singapore-based PR Communications has been hired on a retainer basis for six months that began in October.
The firm will handle all PR activity for Wearnes, from media relations and events to influencer engagement and social media strategy.
Aston Martin Singapore is approaching some significant milestones, such as its 102nd anniversary, and PR Communications has been charged with devising and executing all communications work around these events.
Eric Chan, PR Communications’ managing director, said: "We are indeed pleased to add another very prestigious brand to our portfolio. We were awarded this appointment after a rigorous round of pitching.
"I am extremely proud of my team for their creativity and efficient delivery of our proposal. We look forward to implementing our strategic ideas for Aston Martin in the coming months."
Pang Cheong Yan, managing director of the prestige division at Wearnes, said: "We are committed to growing the Aston Martin brand in Singapore, by showcasing its timeless elegance and superior power.
"Through the expertise of PR Communications, we believe Aston Martin will be able to increase its brand presence and create impactful campaigns in the near future."