The 7 stories PR pros need to know on Tuesday morning, 11.3.2015

Chipotle opts for the silent treatment on E. coli outbreak; Candy Crush maker bought; Carson surges to front of GOP pack; Taco Bell marketing manager arrested; Theranos chief pushes back against media coverage; Andy Cunningham, Joanna Hoffman on 'Steve Jobs' panel.

(Image via Chipotle's Facebook page).
(Image via Chipotle's Facebook page).

Chipotle opts for relative silence amid E. coli outbreak
Mexican fast-food chain Chipotle isn’t saying much about the E. coli outbreak that caused it to close 43 locations in the Pacific Northwest. Some experts say the strategy could hurt the company, noting it counters Chipotle’s usual MO of trying to be different from competitors.

Candy Crush maker bought
Activision Blizzard has acquired King Digital, the maker of the wildly popular commute time-killer Candy Crush Saga series, for $5.9 billion. Activision Blizzard is behind games such as the Call of Duty series and World of Warcraft.

It’s official: There’s a new Republican frontrunner
Dr. Ben Carson has moved into the top spot in the GOP field, according to a new NBC News/Wall Street Journal poll, though the survey was mostly taken before last Wednesday’s Republican debate. However, some voters are getting sick of Carson’s robocalls.

Taco Bell splits with marketing staffer arrested for assault
After a Taco Bell marketing manager was arrested over the weekend for allegedly assaulting an Uber driver, the fast-food chain says he "can no longer work for us." The Friday night incident was recorded and posted on YouTube. Thirty-two-year-old Benjamin Golden was charged with public intoxication and assaulting a taxicab operator.

GOP push to change debates falls flat
Some candidates such as John Kasich and Chris Christie say they won’t play ball with their rivals’ push to take more control over future Republican debates. Donald Trump, meanwhile, is saying he will negotiate on his own with the TV networks. At a fundraiser in New York on Monday, President Obama mocked Republican candidates for tough talk, but then "it turns out they can’t handle a bunch of CNBC moderators."

Theranos chief on the attack
Theranos CEO Elizabeth Holmes again pushed back against negative media coverage at a Fortune event on Monday night, saying she’s confident the company will get FDA approval for its devices. She also said Theranos needs to communicate better, adding, "We haven’t put into the public domain much of our work."

Cunningham organizes Steve Jobs panel
Former Apple messaging guru Andy Cunningham organized a Monday panel in which former female colleagues of Steve Jobs talked about what it was like to work with the visionary CEO. Joanna Hoffman, whose relationship with Jobs is the focus of the most recent film on the former Apple CEO, also appeared. 

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