NEW YORK: ICR introduced a revamped visual identity on Monday with the goal of better conveying its business-oriented approach.
The firm has redesigned its overarching visual identity with a refurbished website, new logo, and updated tagline.
Its aim is to reflect the firm’s business-minded approach, which it said in a statement combines "capital markets insight with deep communications expertise to help companies optimize transactions and articulate their strategic vision to all stakeholders."
The firm has also changed the name of its annual investor conference, now in its 18th year, to the ICR Conference from ICR XChange. The conference’s target audience is consumer-oriented growth companies and is attended by institutional investors, private equity professionals, equity research analysts, and members of the media.
On Monday, ICR also launched ICR Capital, a subsidiary that provides a suite of capital markets advisory services aimed at aiding financial sponsors and issuers to achieve key transaction objectives, according to a statement. Specifically, ICR Capital will offer clients independent counsel and deal oversight relating to IPOs, follow-on offerings, M&As, and capital sourcing.
"Over the years, because of our background, we have been asked to help companies with problems and issues that go beyond communications," said ICR CEO Tom Ryan. "So adding that advisory piece was really key."
Ryan added that the firm’s new image is meant to create an "emotional connection" with ICR clients and stakeholders.
"The new image reflects that we want to be more outward than inward in the way we talk," he said, adding that ICR’s previous logo and tagline did not accurately represent the firm and its staffers.
Ryan hinted in an April interview that the firm would be unveiling an updated logo and new website.
"We obviously have something very unique about our business that has helped drive our growth," Ryan said at the time. "We want our branding to articulate the services we offer and how unique we are."
In 2014, ICR saw a revenue boost of 19.3% from 2013 to $51.6 million.
Established in 1998, ICR has offices in New York, Los Angeles, Boston, San Francisco, Beijing, and Norwalk, Connecticut.