Vue Cinemas appoints Edelman and Only Beattie for retained consumer brief

Vue Cinemas has hired Edelman and Only Beattie to work in collaboration and on independent remits, as part of a comms restructure across the business.

Vue: Has appointed two agencies for its consumer brief (Credit: BaxWalker Retail / Alamy)
Vue: Has appointed two agencies for its consumer brief (Credit: BaxWalker Retail / Alamy)

PRWeek reported in July that the cinema chain was looking for a UK consumer PR agency, following the arrival of marketing director Shona Gold from Lonely Planet.

The consumer account was previously held by Clarion Communications, which won the contract in 2009.

Edelman will work closely with Vue as the lead PR agency, working across national campaigns, brand PR and raising awareness of the cinema industry within the premium leisure and entertainment sector.

Only Beattie, which has experience in retail with clients including Specsavers and M&S, has a regional footprint across the UK. The agency will be responsible for local PR across the 84 Vue cinemas in the UK and Ireland.

The pitch process was overseen by Lucy Northmore, PR manager at Vue.

Earlier this year Brunswick was hired to manage Vue's international PR account after a four-way pitch. 

The agency refresh follows a significant investment in the business.

 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.