Rentokil pounces on dual agency appointment following review

Rentokil Initial UK has retained incumbent agency Brands2Life, and hired CubanEight to manage PR for its five UK businesses, following a four-way pitch.

PRWeek reported on the pitch process – which was part of a three-year review – last week. Four agencies were shortlisted.

Brands2Life previously managed PR for all five businesses. The agency has been reselected for the Rentokil Pest Control, Property Care and Initial Washroom Hygiene accounts.  

CubanEight has been given the Rentokil Specialist Hygiene and Ambius businesses. All contracts will commence on 1 January 2016.  

The pitch process was run by Katie Kinnes, PR and comms manager, UK and Nordics, with Jill Rodgers, area marketing director for the UK among other geographies.

Last year, Bell Pottinger was appointed for Rentokil's corporate and financial briefs. Nelson Bostock manages the company's category marketing comms.

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