Lowdown: Consumers demand more entertaining content

New research from Edelman shows consumers have plenty of options, but want even more, and will look at a wide range of recommendations to find quality content.

Image via Saad Faruque / Flickr; used under the Attribution-ShareAlike 2.0 Generic license
Image via Saad Faruque / Flickr; used under the Attribution-ShareAlike 2.0 Generic license

Media and entertainment companies no longer have a monopoly on content. Edelman found in its ninth-annual entertainment survey that three in four consumers trust the brands they use to make compelling content. "What people are saying is, ‘It doesn’t matter, give me entertaining content,’" said study lead and Edelman exec Gail Becker.

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