Your call: Are brand newsrooms overhyped?

Or are they vital for keeping abreast of coverage in today's lightning-fast digital world?

A dairy industry newsroom. Image by David Armano / Flickr; used under the Creative Commons Attribution 2.0 Generic license. Cropped from original.
A dairy industry newsroom. Image by David Armano / Flickr; used under the Creative Commons Attribution 2.0 Generic license. Cropped from original.

In a newly released survey, almost half of senior marketing executives asked by The PR Council said that brand newsrooms were an overhyped real-time marketing strategy. The survey of 56 execs was conducted in September.

Real-time marketing, specifically the concept of a brand newsroom, was ranked the most or second most overhyped marketing channel by nearly half of the respondents, followed by native advertising, and social media and social business.

What's your take? Is operating an entire newsroom in-house worth it? Or is it just the latest bandwagon brands are jumping onto without a real need or strategy? Let us know in the poll below:

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