The Economist looks for UK PR agency following Pearson sale

The Economist is searching for a retained PR agency in the UK following its sale by Pearson in August, PRWeek has learned.

Pitch: The iconic current affairs magazine is looking for a PR agency
Pitch: The iconic current affairs magazine is looking for a PR agency

In August, The Economist Group, which publishes the magazine, announced that Pearson's 50 per cent stake in the group would be acquired by investment company Exor, and the Group itself.

It then enlisted its ad agencies AMV BBDO, Proximity and UM to launch a brand values campaign promoting its editorial independence.

The 172-year-old global business and current affairs magazine is now looking for external PR support.

The process is being overseen by Holly Donahue, senior manager, brand comms.

The Economist currently has a total circulation of 1.6 million while its digital circulation grew by 226 per cent year-on-year. The Economist Group also owns The Economist Intelligence Unit, CQ Roll Call and TVC, the PR and digital marketing agency.

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