PRWeek UK Awards 2015: Technology Campaign of the Year

Hope&Glory's #phonies campaign for HTC impressed our judges most for Technology Campaign of the Year.

Two numbers sum up this campaign’s success: the 42 million impacts on Twitter and Instagram, created on a budget of £6,000.  The client wanted to increase awareness among younger, female-skewed, ‘lifestyle’ smartphone purchasers.

To position the HTC One mini 2 as the ultimate selfie phone, Hope&Glory created the #phonie, a selfie where an image of a celebrity is positioned on a second phone position in front of the subject’s face. National media coverage helped spread the trend across the world, and led to sales of the handset 17 per cent above forecast, with awareness among the target audience 12 per cent ahead of target.

Fantastic ROI. An innovative concept with simple delivery

Will Moore, Faber Ventures

 


Highly Commended

The 30th Anniversary of the UK’s First Mobile Call; Golden Goose PR for Vodafone Group

Finalists

Mission 31 Powered by Lumia; Cohn & Wolfe for Microsoft Lumia

Learn Spanish With Vinnie Jones; Cow PR for Three 

Back to 1994 with the PS4; Fever for PlayStation

Bringing Moto Back; Weber Shandwick for Motorola Mobility

 

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