Two numbers sum up this campaign’s success: the 42 million impacts on Twitter and Instagram, created on a budget of £6,000. The client wanted to increase awareness among younger, female-skewed, ‘lifestyle’ smartphone purchasers.
To position the HTC One mini 2 as the ultimate selfie phone, Hope&Glory created the #phonie, a selfie where an image of a celebrity is positioned on a second phone position in front of the subject’s face. National media coverage helped spread the trend across the world, and led to sales of the handset 17 per cent above forecast, with awareness among the target audience 12 per cent ahead of target.
Fantastic ROI. An innovative concept with simple delivery
Will Moore, Faber Ventures
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