PRWeek UK Awards 2015: B2B Campaign of the Year

Using the classic PR technique of storytelling, The Academy's Big Call campaign for Everreach featured three entrepreneurs speaking about the phone call which changed their business life, in a short documentary by an award-winning film-maker.

Telefónica Digital launched the Everreach virtual phone service in 2013 to help small business owners who run their companies through mobile phones look and sound professional.

The film, viewed more than 127,000 times on YouTube and 100,000+ times on Facebook, increased traffic to the Everreach website by 45 per cent and led to a 61 per cent increase in customer sign-ups, compared with the previous six months.

A great insight on entrepreneurs, brought to life brilliantly by a great team

Jon Lonsdale, Octopus Group

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