Thermos has appointed PR agency F4ward to as its communications partner.
F4ward, based in Sydney and established in , will be responsible for growing the profile of all Thermos’ products, which include a range of hydration and beverage bottles.
The firm will also look to boost awareness of Thermos’ technology – the company made its name for its products keeping hot things hot and cold things colder for longer – and especially regarding imitation products.
Fergus Kibble, founder and managing director of F4ward, said: "We are delighted that Thermos has chosen F4ward to help strengthen their brand position in Australia, and we are looking forward to working together on some exciting projects and product innovations in 2016."
Graham Stone, Thermos managing director said: "So many Australians know our name, but we have a job to do to make sure that people know the difference between genuine Thermos products and imitations.
"F4ward presented us with an innovative plan that will combine PR, content and influencer marketing to help us achieve that goal."