Fortitude was a new series for 2015, and only available to Sky Atlantic subscribers, which presented Taylor Herring with a challenge to create a disruptive media event that would raise awareness and attract viewers.
The solution was to bring to life a defining symbol of the series, creating a unique experiential event that generated huge results in terms of earned media and social media discussions. Most importantly, it helped to deliver viewers – 1.7 million for episode one.
Creativity shone through. Brought it to life with simplicity and excellence
Sarah Scales, Brands2Life