In brief: Bell Pottinger wins Alternative Networks, Everyman Cinema casts Surname & Surname, Depend takes on Salt, plus Zeno, Light Brigade

Bell Pottinger wins Alternative Networks, Everyman Cinema casts Surname & Surname, Depend takes on Salt and more from PRWeek UK.

Everyman Cinema has appointed the agency Surname & Surname
Everyman Cinema has appointed the agency Surname & Surname

Bell Pottinger wins Alternative Networks

Bell Pottinger has won an expanded brief from client Alternative Networks, following a competitive pitch process. The agency has worked with the UK business IT and comms service provider for five years, and now will promote Alternative's refreshed strategy and vision under its new CEO to financial and corporate audiences.

Everyman Cinema casts Surname & Surname

Independent cinema network Everyman has appointed Surname & Surname as its lead PR agency following a three-way pitch. The agency had been working with the brand on a project basis since June and is now briefed to drive footfall and promote new openings and events.

Depend takes on Salt

The agency Salt has been appointed as the lead UK comms agency for Depend, the incontinence garment brand owned by US group Kimberly-Clark. This will cover working with Depend on the UK launch strategy and supporting ongoing commercial development. Andy Last, CEO at Salt, said that getting people talking about incontinence was "key to relieving embarrassment and suffering and helping people lead a better quality of life".

LPK hires Zeno for European brief

Zeno has been appointed to work with global brand agency LPK, and has been briefed to position the agency as a thought leader and build awareness of its work in the UK and across Europe. The account will be led by Katie Taylor, director of consumer UK at Zeno.

LightBrigade appointed for Snow Leopard Vodka

Snow Leopard Vodka has appointed consumer agency LightBrigade to spearhead an international brand campaign for trade and consumer audiences ahead of World Snow Leopard Day on 23 October. Awarded after a competitive pitch, the brief will carry on into next year. The vodka brand donates 15 per cent of the price of each bottle sold to projects through the Snow Leopard Trust.

Legend Engage to launch BOL Foods

Digital and social media agency Legend Engage has been appointed to oversee the social media strategy for the launch campaign of BOL Foods. The upmarket ready meal brand was formerly part of the Innocent Group.

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