In brief: Royal Caribbean takes on four agencies, Bottle wins allpay, Publicis acquires content marketer, Startup PR Academy to launch

Royal Caribbean takes on four agencies, Bottle wins payment firm allpay, Publicis acquires content marketer for estimated £10m, Startup PR Academy to launch for SME market and more from PRWeek UK.

Royal Caribbean's Quantum of the Seas in Victoria Harbour, Hong Kong
Royal Caribbean's Quantum of the Seas in Victoria Harbour, Hong Kong

Royal Caribbean takes on four agencies

Cruise brand Royal Caribbean has appointed four new agencies for the UK and Irish market. Red Consultancy will look after the company's UK day-to-day consumer and trade comms, OMD has been appointed to handle social media, O'Hea PR will handle PR for Ireland, and Good Relations will focus on the launch of the firm's newest ship, which launches next year. Red said it would work to "address misperceptions of the cruise market and reposition Royal Caribbean’s premium offering among a new generation of travellers".

Bottle wins payment firm allpay

The agency Bottle has been retained by payment services specialist allpay, which collects more than £5bn a year from more than 55 million transactions. Bottle is tasked with increasing brand visibility, and was taken on following a recommendation from a client who used to work with Holly Tyzack, Bottle's head of editorial, who will lead the account. The account was previously held by Spreckley.

Publicis acquires content marketer for estimated £10m

Publicis Worldwide has acquired content marketing agency August to join its stable of agencies in London. The sale is believed to have been for £10m. August has 65 staff and clients include Gap, Ikea, Ocado, Hiscox and Renault. Read the full story from PRWeek sister title Campaign.

Startup PR Academy to launch for SME market

Sallie Boyce, the founder of Communica PR and formerly of Hill+Knowlton Strategies and Rostrum PR, is launching The Startup PR Academy. The new service is a membership model aimed at start-ups, with Boyce saying the goal is to help clients "ingrain PR into the fabric of their business, so it becomes second nature". The new brand launches on 16 November, the first day of UK Global Entrepreneurship Week.

Knight Frank appoints Blue Rubicon and StockWell

Real estate consultancy Knight Frank has appointed Blue Rubicon and StockWell from the Teneo Group to launch its ‘Global Cities’ report, following a competitive pitch. The agencies, led by Blue Rubicon director Charles Stewart-Smith, will provide media and digital support for the brief, which will focus on the media launch of the report.

Foursquare names Dorothy Jean Chang as PR director

Location sharing and listings app Foursquare has appointed Dorothy Jean Chang as director of PR. Chang is based in New York with the business, which relaunched and refreshed its brand last summer. Click to read the full story from PRWeek US.

Alexander PR bags Felix Conran and Ohyo account

Alexander PR has been appointed by Felix Conran and Ohyo to launch a new bag created through a collaboration between the designer and the collapsible water bottle maker. The agency has been briefed to help drive sales of the multipurpose Ohyo bag through fashion and lifestyle media titles on and offline. Felix is the grandson of designer and restaurateur Sir Terence Conran.

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