HSBC appoints CBI deputy chief Katja Hall as head of public affairs in comms shake-up

Katja Hall will join HSBC as group head of public affairs on 16 November, reporting to group chairman Douglas Flint.

The newly created role, based in London, follows a restructuring of HSBC’s global comms, which has been separated into two functions: public affairs, and employee insights and comms.

Under public affairs, Hall will be overseeing corporate media relations, social media, NGO engagement, global businesses, external comms heads, speechwriters, HSBC.com and corporate events.

Hall joins from the Confederation of British Industry (CBI), where she has been working as deputy director-general, leading policy development and advocacy work. In September, Hall announced she would step down, reportedly due to missing out on the director-general role to Carolyn Fairbairn, a former BBC and ITV strategy executive.

"I’m delighted to welcome Katja to HSBC. We are committed to open and productive relationships with all stakeholders and look forward to further strengthening our engagement with society," Flint said.

Prior to joining the CBI in 2006, she worked for the BBC in employee relations and change management positions.

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