#AdaLovelaceDay brings out the educational side of brands

Charities, retailers and tech firms were among those celebrating the annual Ada Lovelace Day on social media, and almost all resisted the urge to shoehorn in their products and services.

In a refreshing change from the opportunistic plugs that occurred during the summer tube strikes and the recent Facebook outage, almost all tweets relating to #AdaLovelaceDay simply highlighted the accomplishments of mathematician Lovelace, and other women in technology.

Children's technology maker Kano, Comedy Central and BBC Radio 4 led the way with some facts about Lovelace:

British Gas, Cancer Research, Google, the Met Office and Topshop took the opportunity to highlight the contributions made by women in technology.

Meanwhile PR and marketing agencies also chipped in with some tweets:

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