EastWest Public Relations has hired Caroline Fernandes in the agency’s Singapore office as senior associate.
Formerly a consultant at Litmus PR, Fernandes has more than eight years’ experience in the industry, working with global clients across several sectors including financial services, telecoms, property and technology.
In her new role, Fernandes will handle strategy for EastWest’s Southeast Asia clients and work on firm communications and business development. She will also be responsible for building and training the Singapore team.
Jim James, founder and president of EastWest, said: "EastWest is a 20-year-old start up integrated communications agency - as an independent network with offices in Singapore, Bangalore and Beijing we are always looking to bring on board bright and capable people to service our growing list of clients; in Caroline Fernandes we found the right person at the right time."