The PR Week 10.09.2015: Alibaba explains; Volkswagen on Capitol Hill

PRWeek news editor Frank Washkuch discusses the week's top PR- and comms-related stories with reporters Lindsay Stein and Diana Bradley and web editor Byron Kittle.

The Alibaba HQ building. Image via Thomas LOMBARD / Wikimedia Commons; used under the Creative Commons Attribution-Share Alike 3.0 Unported license; cropped and color corrected from original.
The Alibaba HQ building. Image via Thomas LOMBARD / Wikimedia Commons; used under the Creative Commons Attribution-Share Alike 3.0 Unported license; cropped and color corrected from original.

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PRWeek-10-09-2015.mp3

Alibaba is often referred to simply as an "e-commerce giant," but what does that really mean? What is its business model? How does it plan to grow? Alibaba Defined, an interactive, digital portal, launched this week to help answer those questions and more.

Another company with some explaining to do this week was Volkswagen, whose North America CEO Michael Horn took to Capitol Hill on Thursday to try to assure members of Congress that his company was taking appropriate action in the wake of its emissions scandal.

Listen to this week's podcast to hear PRWeek news editor Frank Washkuch, joined by reporters Lindsay Stein and Diana Bradley and web editor Byron Kittle, discuss these issues and more.

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