Watch: Young PRs take just 24 hours to respond to minister's 'unproductive' claim with #HappyProductivityDay

A group of young comms professionals have lodged a humorous response to Cabinet Office minister Matthew Hancock's assertion to the Conservative Party Conference that workers aged under 25 were not productive enough to warrant the new national living wage.

Hancock's remarks on Tuesday about why under 25s would not be eligibe for the new wage - which was announced by Chancellor George Osborne in his Summer Budget - have raised eyebrows in several quarters.

Antonia Jackson, a graduate currently on placement at creative agency Karmarama as she looks for work in the industry, told PRWeek that she and colleagues read these comments on Wednesday evening and decided to do something about it.

"We saw this news article and thought, 'this isn't true'. So we spoke with the account team here, with the CEO of the company, and he completely backed our idea," she said.

Within 24 hours, Jackson, along with Karmarama's graduate scheme employees Josh Keane and Willow Thompson, and other colleagues, had conceived, directed, shot and starred in this short film, which acts as a retort to Hancock's claim.

The video has now been promoted by Jackson and others on Twitter using the #HappyProductivityDay hashtag. Jackson said: "We would now like to gain as much awareness as possible and see where we can get with this."

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