Have we just glimpsed the future of PR? Readers react to PRWeek prophesies

For PRWeek UK's October edition on the future of PR, we asked readers to help us look into the future of the comms profession. Here's how PR professionals on both sides of the Atlantic reacted to our conclusions.

Through a YouGov survey that polled views from a broad range of PR professionals, we concluded that the term 'PR' may die out by 2030. By the same date, readers also expect press releases to be a lot less common, and think that PR will gain in importance versus other marcoms disciplines, the survey found.

Meanwhile, some of the sector's rising stars predicted further evolution around tech and data, increased gender equality, and more.

Here's a selection of reader reactions to these findings – tweets mostly come from UK PRs, while Facebook discussion (see end of article) saw North American readers have their say.

On the predicted demise of the press release

One reader thinks it has already happened; another seems to have heard that prediction several times before.

On integration and the blurring of marcoms boundaries

On diversity trends in the PR industry

'By 2030, all PRs will be data scientists'

So claimed FleishmanHillard's Elizabeth Mercer, one of our 30 Under 30.

'By 2030, PRs will produce more content than journalists'

Mercer from Fleishman again. Perhaps predictably, the reaction to this was less positive among journalists.

Meanwhile on Facebook

We also heard from a quartet of North American PRs via the PRWeek Facebook page, who took advantage of not having to restrict themselves to 140 characters.

This just leaves us to wait until 2030, and see who was right...

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