Poll: Which brand has had the best Rugby World Cup campaign?

In contrast to England's performances on the pitch, plenty of brands have shown creativity and inventiveness with Rugby World Cup campaigns - but which one kicks its rivals into touch?

Lucozade's campaign is one of those in contention in this PRWeek poll
Lucozade's campaign is one of those in contention in this PRWeek poll

PRWeek has picked its five favourite campaigns and now it's up to you to help crown the marcoms winner of the Rugby World Cup. Scroll down below for a reminder, or get voting at the bottom of this story:

O2 – #WearTheRose

Mobile operator O2 went all out for its campaign, putting together animated adverts with creative agency VCCP and rebranding 377 high street stores with England Rugby’s red rose. The O2 arena was also transformed into a canvas, which projected messages from fans to the team.

Lucozade – Strictly for The Home Nations Only

In what turned out to be a wise move, the campaign crafted by ad agency Grey London focused on all the home nations. Perhaps they knew England would disappoint...

Beats – The Game Starts Here

Making its first foray into the rugby scene, the headphone-maker was hoping to replicate the success of its campaign that ran during the Fifa World Cup in 2014 and generated more than 29 million views on YouTube.

Beats focused on the England, France and New Zealand teams, with the firm's CMO labelling them as the best work the firm has produced.

Guinness – Integrity and Character

The official beer of the RBS 6 Nations tournament, and the England, Scotland and Wales teams, Guinness' two films were created by Abbott Mead Vickers BBDO and were promoted by Clarion.

Two films were produced showcasing rugby players demonstrating integrity and character, including the 'Gareth Thomas: Never Alone' video, which told the story of him coming to terms with his sexuality while married and making his living in the macho world of professional rugby.

Samsung – School of Rugby

Comedian Jack Whitehall was drafted in along with England rugby legends Jason Leonard, Lawrence Dallaglio, Martin Johnson and Jason Robinson for this brainchild of creative agency BBH Sport and perhaps the most light-hearted campaign of our quintet.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.