In brief: Mumsnet in tie-up with Cadbury, Seven Hills hires IDS adviser, Brands2Life, Stature, BlueCurrent

Mumsnet announces content partnership with Cadbury, Seven Hills gets ex-IDS spad, Brands2Life hires ITN's Pearson to consumer team and more from PRWeek UK.

The front page of Mumsnet this morning
The front page of Mumsnet this morning

Mumsnet announces content partnership with Cadbury

Mumsnet has signed a six-figure deal with Cadbury, which will see content and promotion for the confectionery maker integrated on to the parenting website, as well as Cadbury's sponsorship of Mumsnet Blogfest, a festival taking place in London in November.

The one-year partnership, which will focus around Cadbury's brand promise of 'joy', was negotiated by PHD, part of Omnicom Media Group, and Mumsnet said the deal was worth a six-figure sum.

Last month, Mumsnet announced a similar content tie-up with Lidl, which it also said was a "six-figure deal".

Seven Hills hires ex-IDS spad

Seven Hills has hired Romilly Dennys, the former government adviser to the Secretary of State for Work and Pensions, Iain Duncan Smith, to its leadership team. In her new role she will be responsible for delivering campaigns and developing policy and media strategy. Before her role with Duncan Smith, Dennys worked for the think-tank ResPublica and at PR firm Media Intelligence Partners.

Brands2Life appoints ITN's Luke Pearson

Brands2Life has hired Luke Pearson from ITN in a newly created role as senior content producer in its consumer practice. Pearson joins from ITN where he was a programme editor for Channel 5. At Brands2Life, Pearson will help to deliver content and campaigns for brands including Appletiser, Pinterest and TravelSupermarket.

Stature wins grooming brand men-ü

Stature PR has been taken on by male grooming brand men-ü following a competitive four-way pitch. Stature will have an initial focus of launching new products, building upon consumer and trade media awareness of the range, as well as managing all media activity and content strategy.

BlueCurrent Japan makes top-level hire from P&G

The agency BlueCurrent Japan has appointed Megumi Hayakawa as vice-president in Tokyo. She joins after 15 years at Procter & Gamble, which has been a BlueCurrent client since the firm was established nine years ago and is the agency’s largest client. Read the full story from PRWeek Asia.

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