Video: Knotch CEO Anda Gansca explains "emotional impact"

An exclusive interview with Anda Gansca, CEO & co-founder of digital measurement company Knotch, from the PRWeek Conference.

Knotch takes a new approach to digital measurement. Instead of surveys with checkboxes, the company created a color-coded interface that gauges consumer emotion and sentiment, and then turns responses into data clients can use to track the impact of brand advertising.

PRWeek caught up with Knotch CEO and co-founder Anda Gansca at the 2015 PRWeek conference to discuss emotional impact.

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