The campaign is designed to "stimulate conversation between young and old, about capitalism, global inequality and the role of business in society", according to Alquity's PR agency, MHP Communications.
Individuals can apply online to become an Alquity ambassador in a competition whose judging panel includes Virgin's founder Sir Richard Branson and Nick Jenkins from BBC's Dragon's Den.
The winner will spend two weeks in Ghana on an all-expenses-paid trip to visit Alquity’s charity partners and share their experiences to raise awareness of the benefits of responsible investing via Alquity’s Transforming Lives Programme. The top six entrants will be also offered a place on the Merit360 programme in the US, whose representatives from around the world will present to the UN next year.
Paul Robinson, founder and CEO of Alquity, said: "Capitalism can be a force for good and we want to call on young people to help us spread this message. This campaign is about changing how businesses interact with society, and to push for ways to improve the relationship. The literal translation of Ubuntu, a Nguni Bantu word from South Africa, is: ‘I am, because we are’. It means we are all connected and this echoes our own business model at Alquity."
He also said that organisations with good environmental and social corporate governance ratings "outperform their less responsible rivals", adding: "This is the founding principle of Alquity’s investment strategy and the key to our ability to deliver top quartile returns."