The 7 stories PR pros need to know on Wednesday, 9.30.2015

Uber faces challenges in Paris, London; NY economic development agency awards massive marketing contract; Volkswagen brings on roster of firms for crisis response; Tesla unveils electric SUV.

Uber execs on trial in Paris
Two Uber executives went on trial in Paris on Wednesday, accused by French authorities of deceptive commercial practices and illicit use of customer data. They could face prison time. The ride-hailing service also said new regulations in London could make it more difficult to operate there.

NY economic development agency picks Campbell Ewald
Empire State Development, New York State’s economic development agency, has picked Campbell Ewald for a wide-ranging marketing services contract worth up to $150 million over two years. BBDO was the incumbent agency on the account.

Volkswagen’s crisis-response agency team
Volkswagen is working with a roster of firms as it responds to its emission-regulation-evading crisis. The automaker is being supported by Finsbury in the UK and Kekst in the US, with German consultancy Hering Schuppener taking the overall lead. Edelman assists the carmaker with consumer PR in the US.

Tesla takes wraps off electric SUV
Tesla delivered the first batch of its Model X electric SUV models on Tuesday night in Fremont, California. Investors hope it will make the company profitable after years of red ink.


Twitter could go beyond 140 characters
Twitter interim CEO Jack Dorsey is leading a team at the company exploring whether to expand its content-per-tweet limit beyond 140 characters. On Tuesday, whistleblower Edward Snowden got considerable attention when he made his debut on the service.

Ralph Lauren steps down
Ralph Lauren said Tuesday that he is stepping down as CEO of the eponymous fashion company. He will be replaced by former H&M and Old Navy executive Stefan Larsson. Some analysts see the move as Ralph Lauren trying to get its financials in order.

Planned Parenthood president testifies on Capitol Hill
Planned Parenthood president Cecile Richards testified before the House Oversight Committee on Tuesday in a marathon session. She jousted with congressional Republicans who argued the organization doesn't need federal subsidiaries.

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