Female execs boost integrity and creativity - FleishmanHillard APAC president

Lynne Anne Davis says more women at executive level benefit a company's bottom line

FleishmanHillard APAC president Lynne Anne Davis
FleishmanHillard APAC president Lynne Anne Davis

More women in leadership roles leads to greater creativity and stronger integrity in the boardroom and throughout the company, said one of Asia’s leading PR executives .

Speaking at the Break the Ceiling/Touch the Sky summit in Singapore, Lynne Anne Davis, president of Asia-Pacific at FleishmanHillard, said having a good gender balance could enhance creativity at a company, which is especially important in industries such as PR.

"You have to create an environment where people feel safe taking risks. I have been in boardrooms with no women and with women, and conversation is much more free-flowing when women are in the room," Davis said. "This benefits everyone, not just women."

Furthermore, Davis said ethics and integrity are strong factors in female leaders, which are crucial when it comes to misconduct issues at board level.

"When we’re talking about corporate fraud, I have a very, very hard time imagining a woman perpetrating that kind of fraud," she said. Male executives are also statistically more likely to carry out fraud than females.

David said the bedrock of her leadership ethos is to "create a culture that I want to work in. It helps me be very creative. This is why I joined the industry that I’m in, to exercise creativity."

In creating such an environment, Davis said she places great value on having a workplace with "very high emotional intelligence, where kindness, thoughtfulness and empathy thrive. This means quality thrives."

"But this environment needs to be co-created," she added. "Work with your boss to better understand that; be collaborative and inclusive."

The summit was organised and hosted by House of Rose Professional.

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