Watch: Pearson's Project Literacy creates world's biggest petition

UK-based integrated creative agency FCB Inferno has been involved in creating and promoting 'The Unsigned Petition', which is part of Pearson's Project Literacy initiative.

A total of 16 organisations and charities have signed up to Project Literacy, with the goal of raising awareness of illiteracy and encouraging people to volunteer or donate to organisations involved with the campaign.

According to Pearson, 757 million people or 11 per cent of the world’s population are illiterate and this costs the world $1.19tn (£785bn) a year. By 2030, the aim is to make sure that no child will be born at risk of poor literacy.

To generate awareness of The Unsigned Petition – which has a blank space for each of those 757 million people – the #projectliteracy hashtag was created on Twitter, open letters were published in The Guardian and New York Times, and a traditional press release was sent out on PR Newswire.

PR activities to promote the campaign were timed to coincide with the petition's delivery to the UN General Assembly in New York yesterday.

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