In July, Kwik Fit confirmed to PRWeek that it had requested quotations for a brief to deliver brand campaigns and reinforce its brand position using social media content.
Taylor Herring has won the account, and began work earlier this month. The agency tells PRWeek it has devised a 2015 winter driving-focused campaigned comprising new generation and branded content aimed at increasing uptake of its client's Winter Safety Check service.
That activity will be followed by a New Year campaign, and an ongoing retainer that covers new openings and special events.
Dhiren Master, marketing director at Kwik Fit, said: "We are delighted to be working with Taylor Herring. Its pedigree fits extremely well in assisting us in the next stages of our strategy. All the agencies that pitched were excellent and I would like to thank them all for the time and effort they put into this."
Kwik Fit also told PRWeek in July that alongside its new agency, it would continue to work with Citigate Dewe Rogerson, which provides press office support, consumer and corporate news generation, as well as crisis and issues management.