The 9 stories PR pros need to know on Monday morning, 9.28.2015

Innovation 50; Germany investigates former Volkswagen CEO; Shell stops looking for oil in the Arctic; Alcoa to split next year; UN General Assembly, Advertising Week, Clinton Global Initiative get underway.

Former Volkswagen CEO Martin Winterkorn ("Martin Winterkorn 2014-03-13 001" by Volkswagen Sweden - http://www.mynewsdesk.com/se/volkswagen/images/winterkorn-140318-364232. Licensed under CC BY 3.0 via Wikimedia Commons)
Former Volkswagen CEO Martin Winterkorn ("Martin Winterkorn 2014-03-13 001" by Volkswagen Sweden - http://www.mynewsdesk.com/se/volkswagen/images/winterkorn-140318-364232. Licensed under CC BY 3.0 via Wikimedia Commons)

Innovation 50 2015
It's time for the 2015 edition of the Innovation 50. PRWeek is recognizing the rising stars of tech PR and digital communications with the list, stretching across digital and social media, agency, and in-house staffers. Check back each day this week as we unveil 10 members.

Germany begins Winterkorn investigation
German authorities are starting an investigation into former Volkswagen CEO Martin Winterkorn, according to numerous reports Monday morning. The automaker has suspended the research and development leaders for its flagship Volkswagen, Audi, and Porsche brands, according to Reuters.

Shell quits Arctic drilling
Royal Dutch Shell is calling it quits on exploratory drilling in the waters off Alaska’s coast, citing disappointing results. Greenpeace is taking a victory lap, saying, "Big Oil has sustained an unmitigated defeat."

Alcoa plots corporate split
Alcoa is planning to split into two publicly traded companies at the beginning of next year. The first will include its legacy commodities business, which will keep the Alcoa brand, and its unit that works with high-tech industries such as aerospace.

UN General Assembly begins
President Obama and leaders from China, Russia, Iran, and France are set to speak Monday morning as the United Nations General Assembly opens. Obama and Russian counterpart Vladimir Putin are scheduled to meet on Monday afternoon.

Advertising Week kicks off
As Advertising Week begins in New York City on Monday, the number one topic is the proliferation of ad blockers for the iOS operating system. Location-based marketing and reaching Millennial consumers with emojis are also on the menu.

And don’t forget the Clinton Global Initiative
The Clinton Global Initiative is also underway. Former President Bill Clinton defended the organization’s record in getting results on major global issues over the weekend. He said on Sunday that the company has helped more than 400 million people in 180 countries.

Noah to host first Daily Show
Trevor Noah’s first Daily Show is scheduled for Monday night, but can the comic step out of Jon Stewart’s shadow as well as the self-inflicted controversy caused by his old tweets? He tells New York the debut episode will be like a "first date with America."

NASA teases major announcement
NASA has distributed a vague statement teasing a major announcement about Mars scheduled for Monday. Some are speculating the space agency has found liquid water on the Red Planet. The press conference is set for 11:30 am. 

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