KINC campaign helps boost England Rugby Facebook fans by 180,000

Following the launch of the Every Voice Counts campaign featuring Brit Award-winning singer Ella Eyre, creative agency KINC has increased England Rugby's Facebook fans by 180,000.

Every Voice Counts: Ella Eyre with England Rugby legends
Every Voice Counts: Ella Eyre with England Rugby legends

KINC was appointed by the Rugby Football Union last year, with a brief to "broaden the church of rugby in England". The agency launched the Every Voice Counts campaign in spring, giving rugby fans the chance to be part of the new recording of Swing Low, Sweet Chariot.

KINC partnered with Virgin EMI to get Brit Award-winning singer Ella Eyre to sing on the new recording. 

Since the campaign was launched in March, England Rugby’s Facebook fans have increased by almost 200,000 and the music video has received more than 4.6 million views.

The music video, which is currently at number four in the iTunes music video chart, features Ella Eyre, the current England squad and England Rugby legends Will Carling, Jonny Wilkinson, Lawrence Dallaglio and Lewis Moody.

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