Katie Soo: The Innovation 50

Head of social media strategy, Hulu

As head of social media strategy at Hulu, the only streaming TV subscription service that offers current season content from five of the six largest US broadcast networks, Katie Soo isn’t just a leader of digital innovation. She also knows entertainment and is an actress who landed roles on Freedom Writers (2007), Eyes of Yu (2009), and The Blue of Noon (2011). But in business circles she’s best known for her proven track record in launching large-scale, data-driven campaigns to power brand initiatives and drive customer acquisition.

Her previous employers include Wells Fargo and Dollar Shave Club, where she built a social media and digital marketing roadmap for the men's lifestyle brand and e-commerce startup that included creating a video to explain the brand’s purpose, which garnered over 7.6 million views and won her a Digiday Best Consumer Video Ad Campaign. At Hulu, she hired a team to scale up its social media vision and she oversees multimillion dollar budgets for operations and creative development.

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