Matthew Scott: The Innovation 50

SVP, strategic development, Crowdtap

Forbes magazine named Crowdtap one of its "Most Promising Companies" two years running for the company’s marketing software platform that helps brands interact with social media followers via online games, surveys and contests. And its SVP Matthew Scott is one of tech’s most-promising young talents. Crowdtap’s cofounder and former chief executive Brandon Evans says he hired Scott even though he had less experience than other candidates: "His strategic mind mixed with infectious personality proved to be the exact mix we needed as an early stage startup."

Scott leads all revenue strategy and operations, including sales, business development, and strategic partnerships. Prior to Crowdtap, Scott, a former intern for Rolling Stone magazine, was part of the founding team and business development lead at AdSafe Media (now Integral Ad Science), a display advertising technology platform. He joined AdSafe from early stage venture capital firm Coriolis Ventures.

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