Ivan Ristic: The Innovation 50

President and cofounder, Diffusion

As a PR specialist for the consumer, media, and technology industries, Ivan Ristic is driving his communications agency, Diffusion, forward in the US with client and award wins. He first launched in his native London in 2008. Three years later, he opened in New York at a time when he told PRWeek "clients were unsatisfied by lazy newswire-driven campaigns that generate coverage that’s a mile wide but an inch deep." This focus has appealed to big clients, given recent wins including financial management app Moven and Elemental Path for its CogniToys line.

But tech isn’t the only sphere where Ristic has built up deep industry knowledge and media and blogger contacts. He’s also helped re-launch CNN.com, position the Financial Times as a serious digital player, drive blogger engagement for CNBC, and build social media communities for Metro, the third-largest newspaper in the UK. He scored 14 wins or finalist rankings at major award events over the past three years, including Mobile Entertainment and PRCA gongs.

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