Chris Penn: The Innovation 50

VP, marketing technologies, Shift Communications

Self-described as a marketing technologist, Chris Penn started up Shift’s marketing technology group as VP, and helped grow the Google Analytics Certified Partner by seven staffers. Penn prides himself on thinking across different disciplines to develop fresh ideas and insights. So whether he finds creative spark from the dojo floor (he’s a martial arts fanatic) or lessons from the virtual battlefield in World of Warcraft, he’s bringing solutions to clients at Shift and helping them understand how earned media impacts their marketing efforts. Penn is also responsible for many of the inbound marketing and lead-gen programs at Shift – and in just three months he exceeded his own targets by 16 times. Listen in on one of his many terrific conversations with John Wall on revered podcast Marketing Over Coffee, where they discuss old and new marketing, tips, tactics, strategies, and more. With over a million downloads, it’s one of the most popular marketing podcasts in the world.

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