Uber contacts ad agencies as it prepares to ramp up its UK marketing activity

Uber, the app-based cab service, is preparing to ramp up its UK marketing activity after contacting media agencies about its planning and buying needs.

Uber: looking for a UK ad agency
Uber: looking for a UK ad agency

The company, which recently moved its PR in-house and put its public affairs brief out to pitch, does not currently advertise in the UK. However, its increasing popularity has disrupted the taxi market and prompted a headline-grabbing strike by black-cab drivers in London last year.

Uber has been more active in the US, where it has used creative studios such as Gold Front and Captain Crazy Productions.

It is understood that Uber is looking to scale its business with a UK ad campaign to attract new drivers and customers similar to one that launched in the US in 2014.

Last year, Uber hired David Plouffe, campaign manager for Barack Obama’s 2008 presidential campaign, as a senior vice-president for policy and strategy.

In June, it released UberDrive, a smartphone-based video game that loosely mimics being an Uber driver.

The US company is led by Travis Kalanick, the chief executive. It was founded in 2009 and the service is now available in 60 countries.

Uber did not respond to a request for comment.

The story originally appeared on our sister site MediaWeek

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