MediaMath turns to Ying for APAC expansion

Agency will work with the New York firm in Singapore, Australia and New Zealand

Ying Communications has been hired by US digital marketing outfit MediaMath to drive its communications across Singapore, Australia and New Zealand.

After opening its first Asian office in Singapore almost 18 months ago, the New York firm wants to boost its awareness in Asia-Pacific.

Naeema Ismail, general manager of Ying PR, said: "We have watched Singapore become a regional hub for the digital advertising industry, and MediaMath is known in the industry for its revolutionary digital marketing technology."

Emma Williams, MediaMath’s senior director of regional marketing for APAC, said: "APAC is one of the fastest growing regions globally and a key focus for MediaMath’s business, but there is still so much more opportunity here to educate people on the benefits of programmatic advertising.

"With the appointment of Ying Communications, we hope to tap on their industry knowledge and experience to build further brand awareness for MediaMath in the region."

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