Groupon announces 'elimination' of 1,100 jobs via company blog

Consumer deals and vouchers website Groupon has used its official blog to announce that it will make more than 1,100 redundancies.

A post uploaded yesterday from COO Rich Williams said that the company started the "ambitious process of unifying our global technology platforms, tools and processes" two years ago, in something called the One Playbook initiative.

"It’s been a huge undertaking, and we still have work to do, but our Operations teams, Engineering teams and many, many others have made amazing progress. Simply put, we are a stronger, faster Groupon today because of this work," he writes.

The blog’s fourth paragraph out of seven then begins: "Over the next several months we will eliminate approximately 1,100 positions, primarily in international Deal Factory and Customer Service. Our teams have done great work to streamline our operations in these and other areas, and our global capabilities and strong regional service centers allow us to do more with less while still providing the high level of service our customers expect and trust."

He goes on to say that the company will cease operations in Morocco, Panama, the Philippines, Puerto Rico, Taiwan, Thailand and Uruguay, and says that these are all "tough actions to take, especially when we believe we’re stronger than ever", before adding: "We’re doing all we can to make these transitions as easy as possible, but it’s not easy to lose some great members of the Groupon family."

The blog ends: "Thank you for your commitment and your partnership on this journey. We expect the next stage for Groupon will be our best."

PRWeek asked the company for comment on how it released the news. A spokesman for the company responded but said he could not comment beyond a statement which reiterated many of the blog’s messages, such as saying that the business was "continually looking at ways to make our operations more efficient to benefit our customers and merchants".

The statement ended by saying: "While it’s business as usual for our customers and merchants – our focus at this time is working with those employees who may be affected by any changes. Groupon has amazing talent across the world that has played a part in our success to date, so our focus is on supporting our staff during this difficult time."

In April this year, Groupon’s head of comms of three and a half years standing, Paul Taafe, became chief executive of the agency Huntsworth.

When Groupon’s then CEO Andrew Mason left the company in 2013, he announced his own sacking with trademark humour – a technique that had been divisive in his time at the firm.

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