NEW YORK: Twitter’s former global chair of news, Vivian Schiller, has joined Weber Shandwick as executive editor-in-residence, effective immediately.
In the newly created role, Schiller is based in Weber’s Mediaco content consulting and publishing unit, and reports to the firm’s newly minted chief digital officer Chris Perry. The position is part-time, although Schiller explains that she will put a "substantial amount of time" into the role.
Perry said he could not disclose any terms of the position, such as whether it comes with a permanent or temporary contract.
As part of her tasks, Schiller will work with Weber’s leadership team to build creative production and technical capabilities. She is also charged with building on third-party relationships to drive innovation into client programs worldwide, according to a statement.
"Throughout my career I have been focused on how audiences engage with news and editorial content," said Schiller. "As media and the way people discover content and how stories are told continues to evolve, so many of these principles are the same that I feel like I can bring those same skills to Mediaco on behalf of [Weber’s] clients."
Perry explained that the executive editor-in-residence role is a "meaningful" position at Weber and will help the firm "take its content game to the next level."
"To be successful in a modern storytelling environment, you need to understand the way great stories are told and shared and have a deep insight into organizational considerations that allow for great stories to happen, and that is what [Schiller] brings to the role," he said.
Last October, Schiller raised eyebrows when she exited her position as Twitter’s global chair of news. Her departure, which occurred less than one year after she joined the social network and was part of a consolidation, left Adam Sharp to run the microblogging platform’s government and news units under the media division led by Katie Jacobs Stanton.
She joined Twitter in January 2014, where she led global news efforts, working externally across the industry and internally as an advocate for journalists and news organizations on Twitter’s strategy and product, according to her LinkedIn profile.
Since leaving Twitter, Schiller told PRWeek she has been doing consulting work for a number of companies and brands.
Prior to Twitter, Schiller was SVP and chief digital officer for NBC News for nearly three years. While there, she oversaw the acquisition of MSNBC Digital Networks at NBC News, then a joint venture of Microsoft and NBCUniversal. In her role, she led the company’s efforts to acquire full ownership of the digital operation and integrate it under a new name, NBCNews.com.
Previously, Schiller served as NPR’s first female CEO and president, where she was responsible for elevating the organization’s digital media presence, expanding its revenue base, and launching new units and products. She resigned from her post after two years in 2011, amid a brewing controversy over network objectivity after a hidden-camera video surfaced of an executive criticizing Republicans and the Tea Party.
Before that, Schiller served as SVP and GM for NYTimes.com. During her time at the media outlet, she helped introduce its first mobile offering.
Earlier in her career, she was SVP and GM for The Discovery Times Channel and served as an EVP at CNN.