Kindred joins agency line-up to launch Skoda Superb campaign

Skoda UK has enlisted the agencies Kindred PR, Fallon and Mediacom as it begins an integrated campaign to support the launch of its new Skoda Superb model.

Skoda UK: Brand releases through-the-line campaign to support car launch
Skoda UK: Brand releases through-the-line campaign to support car launch

The ‘Travel in Style. Travel in Space’ campaign will run across TV, video on-demand, cinema, digital, press and social.

Skoda UK appointed Kindred as its retained consumer agency last year. The agency has been raising awareness of the Superb brand through lifestyle media and a press event in Scotland called ‘SKODA-ville’.

In addition, a TV advert – ‘Costume Party’ – was aired yesterday during the Wales versus Uruguay Rugby World Cup game. The ad shows a young boy dressed as an astronaut travelling back home from a party with his family, where his journey inside the Skoda Superb makes him feel like he is inside a spaceship.

The campaign follows the appointment of Andrew Cullis to the role of head of marketing in the summer.

Cullis said: "It’s a very exciting time for the brand: the launch of the new Superb is a great opportunity for us to show – through a large variety of media channels – the class-leading combination of style and substance that our cars offer."

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