Patrick Evans: The Innovation 50

Senior marketing manager (Red)

Formerly an executive in the digital division of American Express, Patrick is seeing red these days – as in (Red), the non-profit dedicated to helping fight AIDS. He manages the NGO’s web development and social media agencies, and works with social media content creators and influencers. Evans has proven just as adept at working with corporate partners too. He collaborated with Apple for "Apps for (Red)," which integrated (Red) items into apps like Angry Birds and Clash of Clans in more than 150 countries. Prior to the non-profit, Evans freelanced on digital projects for L’Oréal and TripAdvisor, and helped YouTube prepare for the launch of its Music Key service by completing a digital CRM analysis of streaming music services. At Amex, he managed digital partnerships. His innovative collaborations with TripAdvisor, LinkedIn, and Travel & Leisure magazine resulted in new experiences for card members on digital and social media.

 

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