Darius Fisher: The Innovation 50

President, Status Labs

Who do you call when you’re facing a digital reputation crisis? Darius Fisher, president and cofounder of Status Labs, an online reputation management, digital marketing, and public relations firm headquartered in Austin, Texas. Since launching four years ago, the entrepreneur has grown staff to 30, opened up offices in São Paulo, and most recently, New York. As well as delivering second chances to public figures, politicians and executives, Status Labs serves more than 1,500 clients in 35 countries, polishing up their search results and enabling them to grow sales via effective digital marketing and PR strategy.

A testament to Fisher’s skill is how he’s thriving despite his own controversial past, including a high-profile PR fiasco involving revelations that his former company edited Wikipedia pages against the online encyclopedia’s rules, and, more recently, the resignation of his Status Lab co-partner Jordan French. The native New Yorker previously had stints as a copywriter and political consultant.

Editor's note: This article was updated on December 2, 2015 to change the word "firing" to "resignation" in relation to Jordan French.

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