Jeremy Corbyn lacks the PR skills to be Prime Minister, PRWeek readers say

UK PR professionals have little confidence in new Labour leader Jeremy Corbyn's PR skills, a PRWeek reader survey shows.

Out of tune with the public? Corbyn has come under fire for not singing the national anthem (Credit: Jonathan Brady/PA Wire/PA Images)
Out of tune with the public? Corbyn has come under fire for not singing the national anthem (Credit: Jonathan Brady/PA Wire/PA Images)

On Monday, we polled readers whether Corbyn had the right comms skills to navigate his way to Downing Street.

Of the 145 respondents, 64 per cent selected 'no, there’s no way his hard-left views can win over centrist voters'.

Only 33 per cent said Corbyn could become PM, choosing the option 'yes, he’s a breath of fresh air for the electorate', while the remaining 3 per cent had their mind on other matters, selecting 'I don’t care, when does the rugby start?'.

Following the latest criticism of Corbyn in the media yesterday after he refused to sing the national anthem at a World War Two commemoration service, several commentators told PRWeek that Corbyn needed to add to his PR team or change his PR strategy.

Today, PRWeek features editor Alex Benady writes that Corbyn's "anti-spin" approach has backfired, leaving him to face "probably the angriest and most vitriolic media outpourings since The Sun’s ‘anti-paedo’ campaigns of the early noughties".

For this, Benady argues, comms professionals should be grateful, on the grounds that Corbyn "has become a walking talking billboard for the PR industry".

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